Davila, Arlene M.,  1965- <br/><br/>
Latinos, Inc  the marketing and making of a people /  [electronic resource] : 
Arlene Dávila. 
 - Berkeley, CA :  University of California Press,  c2001. 
 - xv, 287 p. : ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 259-280) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Hispanic American consumers.<br/>Market segmentation--United States.<br/>Hispanic Americans--Ethnic identity.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / D38 2001eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/08968073