Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - Ninth edition. Global edition. - 624 pages : colour illustrations ; 28 cm

"Authorized adaptation from the United States edition, entitled Global marketing, 9th edition, ISBN 978-0-13-412994-5 by Warren J. Keegan and Mark C. Green, published by Pearson Education, ©2016."--Title page verso

Includes bibliographical references and indexes.

9781292150765 (paperback)


Export marketing.
International trade.

658.84 / KEE 2017