Keegan, Warren J.
Global marketing /
Warren J. Keegan, Mark C. Green.
- Ninth edition. Global edition.
- 624 pages : colour illustrations ; 28 cm
"Authorized adaptation from the United States edition, entitled Global marketing, 9th edition, ISBN 978-0-13-412994-5 by Warren J. Keegan and Mark C. Green, published by Pearson Education, ©2016."--Title page verso
Includes bibliographical references and indexes.
9781292150765 (paperback)
Export marketing.
International trade.
658.84 / KEE 2017