TY - BOOK AU - Keegan,Warren J. AU - Green,Mark C. TI - Global marketing SN - 9781292150765 (paperback) U1 - 658.84 PY - 2017///] CY - Harlow, Essex PB - Pearson Education Limited KW - Export marketing KW - International trade N1 - "Authorized adaptation from the United States edition, entitled Global marketing, 9th edition, ISBN 978-0-13-412994-5 by Warren J. Keegan and Mark C. Green, published by Pearson Education, ©2016."--Title page verso; Includes bibliographical references and indexes ER -