Rohrs, Jeffrey K.

Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. - x, 278 pages : illustrations ; 24 cm.

Includes bibliographical references (pages 249-272) and index.

9781118732731 (hardback) 1118732731 (hardback)


Internet marketing.
Social media.

658.872 / ROH 2014