Rohrs, Jeffrey K.
Audience : marketing in the age of subscribers, fans & followers /
Jeffrey K. Rohrs.
- x, 278 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 249-272) and index.
9781118732731 (hardback) 1118732731 (hardback)
Internet marketing.
Social media.
658.872 / ROH 2014