Levinson, Jay Conrad.

Guerrilla marketing with technology : unleashing the full potential of your small business / Jay Conrad Levinson - New York : Basic Books, c1997. - x, 211 p. ; 23 cm.

"Guerrilla marketing library."

Includes bibliographical references and index.

1. The unfair advantage - 2. The virtual guerrilla - 3. Marketing your small business - 4. The business of customers - 5. Zero to 60 in 30 days - 6. Saving money by saving time - 7. The benefits of collaboration - 8. Mining the treasures of the internet - 9. High-tech/ high-return marketing - 10. The glowing future for small business - Index.

0201328046 (pbk.) 9780201328042 (pbk.)


Marketing.
Small business--Management.
Internet marketing.

658.83 / LEV