Guerrilla marketing with technology : unleashing the full potential of your small business /
Jay Conrad Levinson
- New York : Basic Books, c1997.
- x, 211 p. ; 23 cm.
"Guerrilla marketing library."
Includes bibliographical references and index.
1. The unfair advantage - 2. The virtual guerrilla - 3. Marketing your small business - 4. The business of customers - 5. Zero to 60 in 30 days - 6. Saving money by saving time - 7. The benefits of collaboration - 8. Mining the treasures of the internet - 9. High-tech/ high-return marketing - 10. The glowing future for small business - Index.
0201328046 (pbk.) 9780201328042 (pbk.)
Marketing. Small business--Management. Internet marketing.