TY  - BOOK
AU  - Cova,Bernard
AU  - Kozinets,Robert V.
AU  - Shankar,Avi
TI  - Consumer tribes
SN  - 9780750680240 (pbk.)
U1  - 658.8342 
PY  - 2007///
CY  - London
PB  - Butterworth-Heinemann
KW  - Market segmentation
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index
ER  -