Marketing strategy : the difference between marketing and markets /
Paul Fifield.
- 3rd ed.
- Oxford : Butterworth-Heinemann, 2007.
- x, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.