TY  - BOOK
AU  - Fifield,Paul
TI  - Marketing strategy: the difference between marketing and markets 
SN  - 9780750656757 (pbk.)
U1  - 658.802 
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index; Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index
ER  -