Drummond, Graeme. <br/><br/>
Strategic marketing :  planning and control / 
Graeme Drummond, John Ensor, Ruth Ashford. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2011. 
 - xv, 332 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750682718 (pbk.) 075068271X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / DRU