Managing knowledge-based initiatives: strategies for successful deployment /
Stacy E. Land.
- Oxford : Butterworth-Heinemann/Elsevier, 2008.
- xxiv, 276 p. : ill. ; 23 cm.
Incudes index.
I: Laying the groundwork - II: Ready, set, go - III: Organizational alignment - IV: Support: who is on your side? - V: The value of a value prop - VI: Executing on the groundwork - VII: Communications, salesmanship and publicity - Index.
9780750683395
Knowledge management. Business planning. Organizational effectiveness.