Palmer, Roger <br/><br/>
Managing marketing / 
Roger Palmer, Juanita Cockton, Graham Cooper. 
 - Oxford :  Butterworth-Heinemann / Elsevier,  2007. 
 - xi, 380 p. :  ill. ;  25 cm. 
<br/><br/>Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index. 
<br/><br/><label>ISBN: </label>9780750668989 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL