The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder /
Des Dearlove.
- Revised 3rd ed.
- [Oxford] : Capstone, 2010.
- xv, 158 p. ; 22 cm.
Includes bibliographical references and index.
085708061X (pbk.) 9780857080615 (pbk.)
Branson, Richard
Virgin Group--History
Businessmen--Great Britain--Biography. Success in business--Great Britain--Case studies. Brand name products--Great Britain. Aeronautics, Commercial--History.--Great Britain