Dearlove, Des.

The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove. - Revised 3rd ed. - [Oxford] : Capstone, 2010. - xv, 158 p. ; 22 cm.

Includes bibliographical references and index.

085708061X (pbk.) 9780857080615 (pbk.)


Branson, Richard


Virgin Group--History


Businessmen--Great Britain--Biography.
Success in business--Great Britain--Case studies.
Brand name products--Great Britain.
Aeronautics, Commercial--History.--Great Britain

338.04092 / DEA 2010