TY  - BOOK
AU  - Dearlove,Des
TI  - The unauthorized guide to doing business the Richard Branson way: 10 secrets of the world's greatest brand builder 
SN  - 085708061X (pbk.)
U1  - 338.04092 
PY  - 2010///
CY  - [Oxford]
PB  - Capstone
KW  - Branson, Richard
KW  - Virgin Group
KW  - History
KW  - Businessmen
KW  - Great Britain
KW  - Biography
KW  - Success in business
KW  - Case studies
KW  - Brand name products
KW  - Aeronautics, Commercial
N1  - Includes bibliographical references and index
ER  -