Schroeder, Carol L. <br/><br/>
Specialty shop retailing :  everything you need to know to run your own store / 
Carol L. Schroeder. 
 - 3rd ed. 
 - Hoboken, N.J. :  John Wiley,  c2007. 
 - xviii, 412 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 391-398) and index. 
<br/><br/>Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future. 
<br/><br/><label>ISBN: </label>9780470107416 (hbk.) 0470107413 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.<br/>Specialty stores--Management.
<br/><br/><label>Dewey Class. No.: </label>658.87  / SCH