Badan, B. S. <br/><br/>
Travel agencies and tourism development / 
B. S. Badan & Harish Bhatt. 
 - New Delhi, India :  Commonwealth,  2007. 
 - 234 p. :  ill. ;  23 cm. 
<br/><br/>1. Introduction - 2. Strategy and strategic objectives for travel and tourism organisations - 3. Introduction to strategy for travel and tourism - 4. The travel and tourism organisation - competencies, resources and competitive advantage - 5. The travel and tourism organization - the human context - 6. The travel and tourism organisation - financial analysis and performance indicators - 7. The adventure tourism industry - 8. Marketing - 9. Risk management - 10. The external environment for travel and tourism organizations - the macro context. 
<br/><br/><label>ISBN: </label>8131100731 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Travel agents.<br/>Tourism.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / BAD