TY  - BOOK
AU  - Badan,B.S.
TI  - Travel agencies and tourism development
SN  - 8131100731 (hbk.)
U1  - 338.4791 
PY  - 2007///
CY  - New Delhi, India
PB  - Commonwealth
KW  - Travel agents
KW  - Tourism
N1  - 1. Introduction - 2. Strategy and strategic objectives for travel and tourism organisations - 3. Introduction to strategy for travel and tourism - 4. The travel and tourism organisation - competencies, resources and competitive advantage - 5. The travel and tourism organization - the human context - 6. The travel and tourism organisation - financial analysis and performance indicators - 7. The adventure tourism industry - 8. Marketing - 9. Risk management - 10. The external environment for travel and tourism organizations - the macro context
ER  -