TY  - BOOK
AU  - Yarrow,Kit
AU  - O'Donnell,Jayne
TI  - Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail 
SN  - 9780470400913 (hbk.)
U1  - 658.8340835 
PY  - 2009///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Young adult consumers
KW  - Attitudes
KW  - Generation Y
KW  - Marketing
N1  - Includes bibliographical references and index; Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts
ER  -