TY  - BOOK
AU  - Sharma,Chetan
AU  - Herzog,Joe
AU  - Melfi,Victor
TI  - Mobile advertising: supercharge your brand in the exploding wireless market 
SN  - 9780470185988 (hbk.)
U1  - 659.144 
PY  - 2008///
CY  - Hoboken
PB  - John Wiley
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliographical references and index; 1. A brief history of advertising - 2. A digital revolution - 3. A five-points framework - 4. Introduction to mobile advertising - 5. Challenges and accelerators for mobile advertising - 6. Mobile advertising models - 7. Case studies from around the world - 8. Technology-the lifeblood of digital advertising - 9. What comes next? - 10. Perspectives - 11. Conlcusion and recommendations - Index
ER  -