Baran, Roger Joseph,  1945- <br/><br/>
Principles of customer relationship management / 
Roger J. Baran, Robert J. Galka, Daniel P. Strunk. 
 - Student ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2008. 
 - xvi, 511 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324322385 (hbk.) 0324322380 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Textbooks.<br/>Customer relations--Management--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.85  / BAR