Spurgeon, Christina.

Advertising and new media / Christina Spurgeon. - 135 pages ; 25 cm.

Includes bibliographical references and index.

9780415430340 (hardaback) 0415430348 (hardaback) 9780415430357 (paperback) 0415430356 (paperback)


Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.

659.134 / SPU