TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205493708 (pbk.)
U1  - 302.23 
PY  - 2008///
CY  - Boston, MA
PB  - Pearson Allyn and Bacon
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -