Anand, S. K. <br/><br/>
Media and tourism / 
S. K. Anand. 
 - New Delhi, India :  Sumit Enterprises,  2007. 
 - 240 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>1. Associate and affiliate programmes - 2. The cybermall advantage - 3. E-commerce - accept online reservations - 4. Keep them coming back - 5. Maximizing media relations - 6. Online publications - 7. Web rings as a promotion tool - 8. Offline promotion - 9. Web traffic analysis - 10. Tour with webcasting - 11. Framing a marketing plan - 12. Development of promotional tools - Index. 
<br/><br/><label>ISBN: </label>8184200692 (hbk.) 9788184200690 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.<br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>306.48  / ANA