TY  - BOOK
AU  - Anand,S.K.
TI  - Media and tourism
SN  - 8184200692 (hbk.)
U1  - 306.48 
PY  - 2007///
CY  - New Delhi, India
PB  - Sumit Enterprises
KW  - Tourism
KW  - Mass media and business
N1  - Includes index; 1. Associate and affiliate programmes - 2. The cybermall advantage - 3. E-commerce - accept online reservations - 4. Keep them coming back - 5. Maximizing media relations - 6. Online publications - 7. Web rings as a promotion tool - 8. Offline promotion - 9. Web traffic analysis - 10. Tour with webcasting - 11. Framing a marketing plan - 12. Development of promotional tools - Index
ER  -