Crainer, Stuart. The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove. - Oxford : Capstone, 2003. - xxix, 216 p. ; 24 cm. - Capstone reference. . ISBN: 1841124397 (pbk.) 9781841124391 (pbk.) Subjects--Topical Terms: Brand name products.Product management. Dewey Class. No.: 658.827 / CRA