TY  - BOOK
AU  - Allen,Johnny
TI  - Festival & special event management
T2  - Wiley Australia tourism series
SN  - 0470812524 (pbk.)
U1  - 394.26068 
PY  - 2008///
CY  - Milton, Qld.
PB  - John Wiley & Sons (Australia)
KW  - Festivals
KW  - Australia
KW  - Planning
KW  - Management
KW  - Special events
N1  - Includes bibliographical references and index; Part 1: Event context: 1. An overview of the event field - 2. Perspectives on events - 3. Event impacts and legacies -- Part 2: Planning: 4. The strategic planning function - 5. Conceptualising the event - 6. Project management for events - 7. Financial management and events - 8. Human resource management and events - 9. Marketing planning for events - 10. Promotion: integrated marketing communication for events - 11. Sponsorship of events - 12. Sustainable development and events - 13. Event tourism planning -- Part 3: Event operations and evaluation: 14. Staging events - 15. Logistics - 16. Event evaluation and research -- Part 4: Legal, risk and OHS management and evaluation: 7. Legal issues of event management - 18. Risk management - Index
ER  -