Dibb, Sally,  1963- <br/><br/>
Marketing briefs :  a revision and study guide / 
Sally Dibb and Lyndon Simkin. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2004. 
 - vii, 363 p.;  25 cm. 
<br/><br/> "Published in association with the Chartered Institute of Marketing."  "Ideal for managers seeking insights into the 'hot topics' of strategic marketing" -- Cover.  Includes index. 
<br/><br/><label>ISBN: </label>075066200X (pbk.) 9780750662000 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching.<br/>Marketing--Examinations, questions, etc.
<br/><br/><label>Dewey Class. No.: </label>658.80076  / DIB