TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing briefs: a revision and study guide 
SN  - 075066200X (pbk.)
U1  - 658.80076 
PY  - 2004///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Study and teaching
KW  - Examinations, questions, etc
N1  - "Published in association with the Chartered Institute of Marketing."; "Ideal for managers seeking insights into the 'hot topics' of strategic marketing" -- Cover; Includes index
ER  -