TY  - BOOK
AU  - Grönroos,Christian
TI  - Service management and marketing: customer management in service competition 
SN  - 9780470028629 (paperback)
U1  - 658.8 
PY  - 2007///]
CY  - Chichester
PB  - John Wiley & Sons, Ltd
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -