TY - BOOK AU - Sheth,Jagdish N. AU - Sisodia,Rajendra ED - ebrary, Inc. TI - Does marketing need reform?: fresh perspectives on the future AV - HF5415 .D623 2006eb U1 - 658.8 22 PY - 2006/// CY - Armonk, N.Y. PB - M.E. Sharpe KW - Marketing KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10292195 ER -