TY  - BOOK
AU  - Davis,Harold
AU  - Iwanow,David
TI  - Google advertising tools
SN  - 9780596155797 (pbk.)
U1  - 659.144 
PY  - 2010///
CY  - Sebastopol, CA
PB  - O'Reilly Media
KW  - Google (Firm)
KW  - Internet advertising
KW  - Keyword searching
N1  - Includes index
N2  - Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
ER  -