TY  - BOOK
AU  - Burca,Sean de
TI  - International marketing: An SME perspective 
SN  - 0273673238 (pbk.)
U1  - 658.848 
PY  - 2004///
CY  - Harlow, England
PB  - FT / Prentice Hall
KW  - Export marketing
N1  - A: The international marketing environment - B: The international marketing mix - C: International marketing strategy - D: Contemporary challenges in international marketing
ER  -