Weigold, Michael F.,  1958- <br/><br/>
Advertising / 
Michael F. Weigold, William F. Arens. 
 - 3e [edition] 
 - xiii, 459 pages :  color illustrations, color maps ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259815942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEI 2018