Plummer, Joseph Thornton,  1941- <br/><br/>
The online advertising playbook :  proven strategies and tested tactics from the Advertising Research Foundation / 
Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. 
 - xvi, 302 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 265-289) and index. 
<br/><br/><label>ISBN: </label>9780470051054 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>659.144  / PLU 2007