Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Eighth edition. Global edition. 
 - 508 pages :  colour illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292222691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.<br/>Sales promotion.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO 2018