Morris, Trevor,

PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy. - Second edition. - xvi, 304 pages : illustrations (black and white) ; 24 cm

Revised edition of PR today, 2012.

Includes bibliographical references and index.

9781137495686


Public relations.
Advertising.
Communication in marketing.

659.2 / MOR 2016