Parameswaran, M. G. <br/><br/>
FCB-Ulka brand building advertising :  concepts and cases / 
 Brand building advertising 
M.G. Paramewaran. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,  c2001. 
 - 212 p. :  col. ill. ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Case studies of brands handled by FCB-Ulka Advertising, Bombay. 
<br/><br/><label>ISBN: </label>0074633384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products--India.
<br/><br/><label>Dewey Class. No.: </label>659.10954  / PAR