Political marketing / 
edited by Paul R. Baines. 
 - Los Angeles, CA :  SAGE,  2011 
 - 3 v. :  ill. ;  24 cm. 
 - Sage library in marketing .
 - SAGE library of marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/>v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing. 
<br/><br/><label>ISBN: </label>9781849207843 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Political aspects.<br/>Campaign management.<br/>Propaganda.
<br/><br/><label>Dewey Class. No.: </label>324.7  / POL 2011