TY  - BOOK
AU  - Baines,Paul
TI  - Political marketing
T2  - Sage library in marketing
SN  - 9781849207843 (set)
U1  - 324.7 
PY  - 2011///
CY  - Los Angeles, CA
PB  - SAGE
KW  - Marketing
KW  - Political aspects
KW  - Campaign management
KW  - Propaganda
N1  - Includes bibliographical references; v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing
ER  -