Nagle, Thomas T.,  1951- <br/><br/>
The strategy and tactics of pricing :  a guide to growing more profitably / 
Thomas T. Nagle, John E. Hogan, Joseph Zale. 
 - Fifth edition. 
 - xiv, 334 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136106814 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG 2016