TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
AU  - Zale,Joseph
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 9780136106814 (hardback)
U1  - 658.816 
PY  - 2016///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -