Eastman, Susan Tyler. <br/><br/>
Media programming :  strategies and practices / 
Susan Tyler Eastman, Douglas A. Ferguson. 
 - 9th ed. 
 - Boston, MA :  Wadsworth, Cengage Learning,  c2013. 
 - xii, 484 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781111344474 (pbk.) 1111344477 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning.<br/>Radio programs--Planning.<br/>Cable television--Planning.
<br/><br/><label>Dewey Class. No.: </label>791.450236  / EAS 2013