TY  - BOOK
AU  - Dertouzos,James N.
AU  - Garber,Steven
ED  - ebrary, Inc.
TI  - Is military advertising effective?: an estimation methodology and applications to  recruiting in the 1980s and 1990s 
AV  - UB323 .D44 2003eb
U1  - 355.2/23/097309048 21
PY  - 2003///
CY  - Santa Monica, Calif.
PB  - Rand
KW  - Advertising
KW  - United States
KW  - Evaluation
KW  - Armed Forces
KW  - Recruiting, enlistment, etc
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2005; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10056170
ER  -