Perreault, William D.,  Jr. <br/><br/>
Essentials of marketing : a marketing strategy planning approach / 
William D. Perreault, Jr., Ph. D., Joseph P. Cannon, Ph. D., E. Jerome McCarthy, Ph. D. 
 - Fifteenth edition. 
 - xxxi, 752 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259921292 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER 2017