TY  - BOOK
AU  - McLean,Fiona
ED  - ebrary, Inc.
TI  - Marketing the museum
AV  - AM121 .M4 1997eb
U1  - 069/.5 20
PY  - 1997///
CY  - London, New York
PB  - Routledge
KW  - Museums
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 232-245) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10057142
ER  -