TY  - BOOK
AU  - Wilson,Alan M.
TI  - Marketing research: an integrated approach 
SN  - 027369474X (pbk.)
U1  - 658.83 
PY  - 2006///
CY  - Harlow, England
PB  - Prentice Hall / Financial Times
KW  - Marketing research
N1  - Includes bibliographical references and index; 1. The role of marketing research and customer information in decision making - 2. The marketing research process - 3. Secondary data and customer databases - 4. Collecting observation data - 5. Collecting and analysing qualitative data - 6. Collecting quantitative data - 7. Designing questionnaires - 8. Sampling methods - 9. Analysing quantitative data - 10. Presenting the research results - Marketing research in action: case histories - Current issues in marketing research -Appendix - Glossary - Index
ER  -