Fill, Chris. <br/><br/>
Marketing communications :  engagement, strategies, and practice / 
Chris Fill. 
 - 4th ed. 
 - Harlow :  FT Prentice Hall,  2005. 
 - xxxvii, 911 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273687727 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIL