TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behaviour: a European perspective 
SN  - 0273687522 (pbk.)
U1  - 658.8342 
PY  - 2006///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references; Part A: Consumers in the marketplace - Chapter 1: An introduction to consumer behaviour -- Part B: Consumers as individuals - Chapter 2: Perception - Chapter 3: Learning and memory - Chapter 4: Motivation, values and involvement - Chapter 5: Attitudes - Chapter 6: Attitude change and interactive communications - Chapter 7: The self -- Part C: Consumers as decision-makers - Chapter 8: Indivdual decision-making - Chapter 9: Shopping, buying, evaluating and disposing  - Chapter 10: Group influence and opinion leadership -- Part D: A potrait of European consumers - Chapter 11: European family structures and household decision-making - Chapter 12: Income and social class - Chapter 13: Age subcultures -- Part E: Culture and European lifestyles  - Chapter 14: Culture and consumer behaviour - Chapter 15: Cultural change processes - Chapter 16: Lifestyles and European cultures - Chapter 17: New times, new consumers - Glossary - Index
ER  -