TY  - BOOK
AU  - Cyr,Lisa
TI  - Innovative promotions that work: a quick guide to the essentials of effective design 
T2  - Graphic workshop
SN  - 1592532195 (hardback)
U1  - 741.60688 
PY  - 2006///]
CY  - Gloucester, Massachusetts
PB  - Rockport Publishers
KW  - Commercial art
KW  - United States
KW  - History
KW  - 21st century
KW  - Case studies
KW  - Graphic arts
KW  - Sales promotion
N1  - At head of title: Graphic workshop; Image and brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns
ER  -