Building your business with Google for dummies /
by Brad Hill.
- Hoboken, N.J. : Wiley Pub., c2004.
- xvi, 358 p. : ill. ; 23 cm.
- For dummies .
Includes glossary and index.
Meeting the business side of google - Getting into google - Building your pagerank through networking - Optmizing a site for google - Putting google search on your site - Introducing search advertising and google adwords - Designing your adwords campaign and starting an account - Understanding adwords statistic and reports - Creating effective ad groups - Managing ongoing campaigns - Introducing the google adSense program - Starting an adSense account and publishing ads - Enhancing your adsense revenue - Getting into froogle and google catalogs - Premium services - Ten site optimization resources - Ten SEM and SEO tips froms the pros