TY - BOOK AU - Hill,Brad TI - Building your business with Google for dummies SN - 0764571435 (pbk.) U1 - 658.84 PY - 2004/// CY - Hoboken, N.J. PB - Wiley Pub. KW - Google KW - Electronic commerce KW - Web search engines N1 - Includes glossary and index; Meeting the business side of google - Getting into google - Building your pagerank through networking - Optmizing a site for google - Putting google search on your site - Introducing search advertising and google adwords - Designing your adwords campaign and starting an account - Understanding adwords statistic and reports - Creating effective ad groups - Managing ongoing campaigns - Introducing the google adSense program - Starting an adSense account and publishing ads - Enhancing your adsense revenue - Getting into froogle and google catalogs - Premium services - Ten site optimization resources - Ten SEM and SEO tips froms the pros ER -